MOBILE
Global mobile operators in Europe and the Middle East.
The challenge
- Capture real-time perception of service experience & network quality
- Reduce churn through early detection of “At Risk” corporate accounts
- Prioritise network problems by clustering trouble hot spots.
The Solution
- Branded smartphone applications that provide real-time feedback of service quality
- An extensive backend portal providing customer focused network performance analysis through correlation of customer experience and network quality measurements
- Accessible on-line summary reports to enable effective account management
- The option to enable device signal strength & data speed measurements at specific locations or on drive tests
The result
- Our customers have been able to reduce calls to customer care through ‘one’click’ smartphone feedback apps, whilst also identifying negative experience issues that could otherwise go unreported.
- Corporate account managers have experienced improved engagement with client representatives and a significant reduction in effort required to quantify client quality of experience.
- Processes have been streamlined between Technology, Care, Sales and Customers in relation to network care, creating significant efficiency gains.