POSTED ON 18 SEP 2023
READING TIME: 5 MINUTES
At Sonalake, we have been involved in the evolution of OTS for several years and have had workshops with dozens of industry stakeholders and service providers, from the national to the regional and the micro.
In this blog, we describe the main technical options available to Retail Providers to integrate with the TOTSCo Hub, in order to achieve OTS compliance.
We also address the big question of the moment facing Retail Providers - whether to build a solution in-house or select a solution from a software partner or MAP (Managed Access Provider).
The most compelling answer to this question is purely commercial, given that the internal cost of development will most certainly far exceed the cost of purchasing a solution.
It is common to underestimate the cost and ongoing distraction of developing the software needed to integrate with the TOTSCo Hub messaging platform. The reality is that the requisite software represents a sizable development challenge due to the following characteristics:
Aside from the cost advantage of purchasing a solution, there is also the distraction argument to consider. Surely it is more important for the IT organisation within a Retail Provider to focus on strategic revenue generating and cost saving projects in areas such as automation of customer experience, rather than committing a team to develop and maintain an internal OTS solution with no real economic return?
There are three main technical options available to integrate with the TOTSCo Hub messaging platform:
This is an option, but our experience is that security-conscious Retail Providers do not wish to push out their most valuable asset - customer data - to third party OTS service providers. There is simply too much risk involved and it is challenging for security policies.
Requesting modification of the CRM by its vendor to integrate with the Hub is another approach. The rationale is based on the OTS process for Gaining customers being tightly integrated with the CRM. However, a concern relates to the opening up of such a mission critical system to unpredictable traffic loads, and potentially malicious actors to support the Losing-Role OTS processes.
Another consideration here is that the CRM modification will not be a one off. Both the OTS and imminent GPLB processes are subject to regular revision and change, leading to ongoing vendor engagement, change, testing and disruption to the core function of the CRM.
Driven by the issues highlighted above and demand from within the industry, Sonalake decided to develop a productised solution for Retail Providers to meet their OTS obligations with minimum overhead, while staying in control of their customer data and up to date with the latest TOTSCo developments.
pivOTS™ is deployed rapidly within a Retail Provider’s own IT environment, providing a high degree of protection from accidental or unauthorized attempts to access customer data. It abstracts the OTS challenge away from core systems including CRMs, while keeping them up to date with customer switch progress. pivOTS™ thus reinforces CRM’s central role as master of customer communications.
pivOTS™ is available at a price point that is significantly below the cost for a Retail Provider to develop and maintain a similar solution internally.
Speak to us about your OTS compliance project at Connected Britain 2023 or simply email us at firstname.lastname@example.org