POSTED ON 09 MAR 2026
READING TIME: 1 MINUTES
𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗺𝗼𝗱𝗲𝗹𝘀. 𝗜𝘁 𝗶𝘀 𝗮 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗔𝗜-𝗻𝗮𝘁𝗶𝘃𝗲 𝗕𝗦𝗦 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻.
From the GTI Summit to the Agentic AI forum, the industry at Mobile World Congress is rapidly pivoting toward specialised, domain-specific intelligence.
Our CEO Philip Sharpe and VP of Partnering Glen Farrell have been on the ground in Barcelona all week, where the conversation has shifted from "what if" to the actual mechanics of reality.
For us at Sonalake, this validates our focus on modernising the BSS space.
Everyone is talking about the "Phygital" consumer experience, but the ground truth is: if the BSS layer isn't evolving toward an AI-native architecture, those front-end promises simply won't hold up. You can't build a seamless customer experience on a legacy backbone, which is why it was so brilliant to see the TM Forum leadership including Guy Lupo, Andy Tiller, and Willie Stegmann, driving the standards that turn these frameworks into lived reality.
As the Agentic AI Summit proved, trust and specialised intelligence are now the table stakes for scaling AI.